Recruiting agents to Fathom Realty can significantly enhance your revenue share and contribute to the company’s growth. Here are ten actionable tips to help you recruit effectively and add agents to your network downline.

1. Highlight the Financial Benefits

Explain the financial advantages of Fathom’s industry-leading commission plans. Emphasize the low flat transaction fee of Fathom Max Plan and revenue share, or focus on Fathom’s Share Plan which doubles their revenue share potential while still earning a highly competitive commission split. Highlight how agents can maximize their earnings with Fathom’s Max and Share Plans.

2. Showcase the Revenue Share Program

Discuss how Fathom’s revenue share program rewards agents for recruiting and mentoring other agents. Explain the potential for substantial passive income and long-term financial growth.

3. Use Personal Testimonials

Share success stories from your experience and those of other Fathom agents. Personal testimonials can be powerful in showcasing the benefits of joining Fathom.

4. Provide a Clear Comparison

Compare Fathom’s benefits with other brokerages. Use concrete numbers and examples to show how Fathom offers more value in terms of lower commission splits and higher revenue share percentages.

5. Leverage Social Media

Use platforms like Instagram, TikTok, Facebook, LinkedIn, and others to share Fathom’s success stories and benefits. Engage with potential recruits through comments and direct messages.

6. Host Informational Webinars

Organize webinars to explain Fathom’s business model, commission plans, and revenue share program. Invite current agents to share their experiences and answer questions for your audience.

7. Offer One-on-One Meetings

Provide personalized meetings to discuss Fathom’s benefits. Tailor the conversation to address the specific needs and concerns of the prospective agent by focusing first on asking them questions about their goals and needs.

8. Utilize Marketing Materials

Distribute brochures, flyers, and other marketing materials that detail Fathom’s advantages. Ensure these materials are professional and informative and include your information to ensure you receive credit for agents who join.

9. Emphasize the Supportive Culture

Highlight Fathom’s collaborative and supportive environment. Focus on Fathom’s robust agent services department and local and national leadership. You can also explain how the mentorship program and team dynamics can help new agents succeed.

10. Follow Up Regularly

Maintain regular contact with potential recruits. Send them updates, invite them to events, and check in to address any ongoing questions or concerns. Most agents take a few months before being ready to change brokerages so be patient.

By employing these tips, you can effectively recruit new agents to Fathom Realty, helping them see the significant benefits and opportunities available while adding to your growing network and maximizing the income from revenue share.